Around the World in 80 Clicks Samsonite Launches Online Game that Connects Travellers

1st March, 2012: Samsonite®, the world’s leading luggage brand inspiring travel world-wide, is thrilled to announce the launch of the first Samsonite online global game, Around the World in 80 Clicks (www.aroundtheworldin80clicks.com). A game running through Facebook® that is sure to inspire wayfaring while connecting friends with just one click, Around the World in 80 Clicks allows globe trotters to virtually navigate the world and opportunities to win a Samsonite Cosmolite™ Spinner 55. One lucky winner will win a €5.000 travel voucher to plan the holiday of their dreams anywhere in the world! The total value of prizes being awarded exceeds €50.000.

Inspired by the classic adventure novel, Around the World in Eighty Days, Samsonite’s Facebook game asks players to connect with their most distant friends by sending a virtual suitcase to create a ‘chain’ of people around the world, connecting and engaging travellers worldwide.

Samsonite’s Around the World in 80 Clicks builds on the excitement of the journey detailed in the celebrated novel and affords friends the opportunity to indulge their inner wanderlust as they send their virtual suitcases to destinations near, far and familiar. Participants can track the progress of their case by regular email updates and by visiting www.aroundtheworldin80clicks.com.

The Around the World in 80 Clicks game will go "live" on 1st March 2012 and is scheduled to run for 80 days. Available on Facebook (http://apps.facebook.com/eightyclicks/), www.aroundtheworldin80clicks.com and on Twitter (@80clicks, #80clicks), the game can be shared with friends around the world with ease.

About the Game:
Have you ever dreamt of traveling around the world? With Samsonite now you can do it with just 80 clicks... Nothing could be easier.

Objective: To build the longest possible chain of virtual suitcases with your friends via Facebook

Method:

1. Simply connect to your Facebook account. Then select four of your friends from all over the world and send each of these friends a virtual Samsonite Cosmolite suitcase. If you also ‘like’ the Samsonite Facebook page from the mini-site, you will be given an additional four bonus suitcases to send to friends. Who will you choose to start your chains?

2. Once your friends accept the case, the distance between you and your chosen friends will be automatically calculated and tracked as the action happens. Once you have sent your suitcase, you will have three weeks to create the longest chain amongst your friends. At the end of the three weeks, you will be eligible to send another 4 suitcases.

3. As soon as your friends receive the suitcase, they can then send it to four of their friends from around the world…who in turn will send it to other friends… and then to many other friends…

4. Track your suitcase all around the world… Watch your suitcase travel from your bedroom in the UK to the beaches of Sydney and the skyscrapers of Manhattan, all with one click. The possibilities are endless, where will your suitcases reach?

5. Increasing the number of countries your suitcase visits will make your chain eligible to earn additional bonus miles/kilometers.

6. The more miles or kilometers your suitcase travels, the more people it connects with, the more chances you’ll get to win!

Prizes:
Create the longest chain of friends, watch as your suitcase travels around the globe, and win amazing prizes. There are no restrictions or obligations to play, only to click.

The game is open to Facebook users around the world with the chance to win some hugely exciting prizes from Samsonite’s popular Cosmolite range. Not only are 150 Cosmolite Spinner 55 silver suitcases up for grabs, but the person with the highest number of miles or kilometers collected will win a travel voucher worth 5.000€. The total value of prizes being awarded exceeds 50.000€.

These outstanding prizes will be given to the three chains with the largest distance clocked up. All participants* of the three winning chains with the highest number of miles or kilometers collected by sending their suitcase will win a Samsonite Cosmolite Spinner 55 Silver.

The grand prize €5.000 travel voucher for a dream holiday will be awarded to the participant of one of the winnings chains with the highest number of miles or kilometers collected with his/her launch.

*maximum of 50 people per winning chain

Playing the Samsonite Around the World in 80 Clicks Game:
The Samsonite Around the World in 80 Clicks game will be available worldwide from 1st March 2012, to play please visit: www.aroundtheworldin80clicks.com

Facebook: http://apps.facebook.com/eightyclicks/

Twitter: @80clicks, #80Clicks

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For more information please call or email:
Sian Parry
Neville McCarthy Associates
+44 (0)207 940 2900
Sian@nevillemccarthy.com

NOTES TO EDITORS:
Samsonite, created in 1910 by entrepreneurial Colorado native Jesse Shwayder, is the world’s leading luggage brand. Inspiring travel world-wide, Samsonite helps global travellers to cover miles and create memories with revolutionary travel solutions. Preserving the brands longstanding history of breakthroughs in research and development, Samsonite has embedded its place at the forefront of the travel world with a number of industry firsts. Showing commitment to innovation, the unique hard side collections made with the revolutionary Curv® material and the soft side ranges created with Advanced Hybrid Technology™ (AHT) join a wide spectrum of business, casual and personal accessory products in upholding Samsonite’s position as a market leader and trendsetter. Remembering past triumphs but always looking forward, Samsonite maintains a worldwide vision that continues to enable the traveller to travel further, with always lighter, stronger and innovative products at his side.

Samsonite continually invests in new ways to engage and connect with global travellers. An active YouTube channel, interactive Facebook games and a travel app provide a wealth of resources, connectivity and entertainment for today’s on-the-go travellers. By identifying trends and interpreting the continuing evolution of world travellers’ needs, Samsonite plays a pivotal role in the multi-faceted lives of the global traveller.

www.samsonite.com

© 2012 Samsonite IP Holdings S.àr.l.
Samsonite is a registered trademark of Samsonite IP Holdings S.àr.l.
Curv is a registered trademark of Propex Operating Company, LLC